BriefGPT.xyz
May, 2013
在线广告中基于实时出价和平滑预算分配的优化
Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising
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Kuang-Chih Lee, Ali Jalali, Ali Dasdan
TL;DR
本研究提出了一种在线方法,通过在时间范围内最优化地分配预算,并基于事前性能分布来选择高质量的广告展示和调整竞价,以实现顺畅的预算交付并优化转化表现。
Abstract
Today, billions of display
ad impressions
are purchased on a daily basis through a public auction hosted by
real time bidding
(RTB) exchanges. A decision has to be made for advertisers to submit a bid for each se
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