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Feb, 2018
一种非参数化延迟反馈模型用于转化率预测
A Nonparametric Delayed Feedback Model for Conversion Rate Prediction
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Yuya Yoshikawa, Yusaku Imai
TL;DR
本研究提出了一种非参数化滞后反馈模型,用于预测展示广告中的转化率,可以反映各种时间延迟的分布形状,并在实验中证明其优于指数分布模型。
Abstract
Predicting
conversion rates
(CVRs) in
display advertising
(e.g., predicting the proportion of users who purchase an item (i.e., a conversion) after its corresponding ad is clicked) is important when measuring the
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