BriefGPT.xyz
Nov, 2019
在线展示广告的基于时间感知的用户前瞻性建模
Time-Aware Prospective Modeling of Users for Online Display Advertising
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Djordje Gligorijevic, Jelena Gligorijevic, Aaron Flores
TL;DR
通过跟踪用户活动和设计强大的模型来获取转化意向的隐含信号，从而提高预测概率的可靠性和精度，并增加对信号影响的可解释性。
Abstract
prospective display advertising
poses a great challenge for large advertising platforms as the strongest predictive signals of users are not eligible to be used in the
conversion prediction systems
. To that end e
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