BriefGPT.xyz
Sep, 2020
在线广告基于赌博机实验的比较提升系统
Comparison Lift: Bandit-based Experimentation System for Online Advertising
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Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang...
TL;DR
Comparison Lift是一款基于自适应设计的EaaS应用程序,用于测试在线广告受众和创意,可以显著提高广告活动的点击率并节约广告商的成本。
Abstract
Comparison Lift is an
experimentation-as-a-service
(EaaS) application for testing
online advertising
audiences and creatives at JD.com. Unlike many other EaaS tools that focus primarily on fixed sample A/B testin
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