Eye-catching headlines function as the first device to trigger more clicks, bringing reciprocal effect between producers and viewers. Producers can obtain more traffic and profits, and readers can have access to outstanding articles. When generating attractive headlines, it is important to not only capture the attractive content but also follow an eye-catching written style. In this paper, we propose a Disentanglement-based Attractive Headline Generator (DAHG) that generates headline which captures the attractive content following the attractive style. Concretely, we first devise a disentanglement module to divide the style and content of an attractive prototype headline into latent spaces, with two auxiliary constraints to ensure the two spaces are indeed disentangled. The latent content information is then used to further polish the document representation and help capture the salient part. Finally, the generator takes the polished document as input to generate headline under the guidance of the attractive style. Extensive experiments on the public Kuaibao dataset show that DAHG achieves state-of-the-art performance. Human evaluation also demonstrates that DAHG triggers 22% more clicks than existing models.

本文提出了基于解缠的吸引人标题生成器，通过内容和风格的解缠来生成符合吸引人风格的标题，实验表明DAHG在点击数方面表现出色，表现为最先进的水平。

吸引力的风格-内容二元性：通过解耦学习撰写引人注目的标题