Color is the most important intrinsic sensory feature that has a powerful impact on product sales. Color is even responsible for raising the aesthetic senses in our brains. Account for individual differences is crucial in color aesthetics. It requires user-driven mechanisms for various e-commerce applications. We propose a method for quantitative evaluation of all types of perceptual responses to color(s): distinct color preference, color harmony, and color combination preference. Preference for color schemes can be predicted by combining preferences for the basic colors and ratings of color harmony. Harmonious pallets are extracted from big data set using comparison algorithms based on fuzzy similarity and grouping. The proposed model results in useful predictions of harmony and preference of multicolored images. For example, in the context of apparel coordination, it allows predicting a preference for a look based on clothing colors. Our approach differs from standard aesthetic models, since in accounts for a personal variation. In addition, it can process not only lower-order color pairs, but also groups of several colors.

我们提出了一种量化评估所有感知对颜色的反应的方法：不同颜色偏好、颜色和谐以及颜色组合偏好。我们的模型通过模糊相似性和分组的比较算法提取出了和谐的调色板，可用于对多彩图像的和谐和偏好进行有用的预测。在服装协调背景下，我们的方法可以根据服装颜色预测个人的喜好。

色彩美学：基于模糊逻辑用户驱动的协调与偏好预测方法