BriefGPT.xyz
Dec, 2023
Verizon Media原生广告中偶然点击的无偏过滤
Unbiased Filtering Of Accidental Clicks in Verizon Media Native Advertising
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Yohay Kaplan, Naama Krasne, Alex Shtoff, Oren Somekh
TL;DR
此研究论文讨论了预测点击率时遇到的问题,即如何处理短停留时间和意外点击,并介绍了一种新方法将意外点击的正向作用分配给负向事件以提高收入。
Abstract
verizon media
(VZM)
native advertising
is one of VZM largest and fastest growing businesses, reaching a run-rate of several hundred million USDs in the past year. Driving the VZM native models that are used to pr
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