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Dec, 2023
雅虎Native平台中用于改善广告点击预测的软频率上限
Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native
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Michal Aharon, Yohay Kaplan, Rina Levy, Oren Somekh, Ayelet Blanc...
TL;DR
通过引入频次约束特征,并结合逻辑回归的OFFSET模型训练,我们提出了一种软频次约束方法,通过桶测试在线评估,结果显示收入大幅提升了7.3%。此后,经过推广并应用于所有流量,该增强模型为Yahoo Gemini native带来了可观的收入提升。
Abstract
Yahoo's
native advertising
(also known as
gemini native
) serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD. Driving the
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