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Jun, 2024
全球好，本地不好？：了解LLM中的品牌偏见
"Global is Good, Local is Bad?": Understanding Brand Bias in LLMs
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Mahammed Kamruzzaman, Hieu Minh Nguyen, Gene Louis Kim
TL;DR
使用精选数据集对LLMs在品牌偏见的现象进行了研究，发现在全球品牌的正面属性关联和高收入国家个体的奢侈礼物推荐方面，LLMs存在偏见表现，并受到原产地效应的影响。
Abstract
Many recent studies have investigated
social biases
in
llms
but
brand bias
has received little attention. This research examines the biase
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