End-to-end product poster generation significantly optimizes design
efficiency and reduces production costs. Prevailing methods predominantly rely
on image-inpainting methods to generate clean background images for given
products. Subsequently, poster layout generation methods are employed to
produce corresponding layout results. However, the background images may not be
suitable for accommodating textual content due to their complexity, and the
fixed location of products limits the diversity of layout results. To alleviate
these issues, we propose a novel product poster generation framework named
P\&R. The P\&R draws inspiration from the workflow of designers in creating
posters, which consists of two stages: Planning and Rendering. At the planning
stage, we propose a PlanNet to generate the layout of the product and other
visual components considering both the appearance features of the product and
semantic features of the text, which improves the diversity and rationality of
the layouts. At the rendering stage, we propose a RenderNet to generate the
background for the product while considering the generated layout, where a
spatial fusion module is introduced to fuse the layout of different visual
components. To foster the advancement of this field, we propose the first
end-to-end product poster generation dataset PPG30k, comprising 30k exquisite
product poster images along with comprehensive image and text annotations. Our
method outperforms the state-of-the-art product poster generation methods on
PPG30k. The PPG30k will be released soon.

一个名为 P&R 的新型产品海报生成框架，结合了设计师在创作海报时的工作流程，利用 PlanNet 生成产品和其他可视组件的布局，利用 RenderNet 生成产品的背景，通过空间融合模块融合不同可视组件的布局，提供了一种提高多样性和合理性的产品海报生成方法。