Item-based Collaborative Filtering(short for ICF) has been widely adopted in
recommender systems in industry, owing to its strength in user interest
modeling and ease in online personalization. By constructing a user's profile
with the items that the user has consumed, ICF recommends items that are
similar to the user's profile. With the prevalence of machine learning in
recent years, significant processes have been made for ICF by learning item
similarity (or representation) from data. Nevertheless, we argue that most
existing works have only considered linear and shallow relationship between
items, which are insufficient to capture the complicated decision-making
process of users.
In this work, we propose a more expressive ICF solution by accounting for the
nonlinear and higher-order relationship among items. Going beyond modeling only
the second-order interaction (e.g. similarity) between two items, we
additionally consider the interaction among all interacted item pairs by using
nonlinear neural networks. Through this way, we can effectively model the
higher-order relationship among items, capturing more complicated effects in
user decision-making. For example, it can differentiate which historical
itemsets in a user's profile are more important in affecting the user to make a
purchase decision on an item. We treat this solution as a deep variant of ICF,
thus term it as DeepICF. To justify our proposal, we perform empirical studies
on two public datasets from MovieLens and Pinterest. Extensive experiments
verify the highly positive effect of higher-order item interaction modeling
with nonlinear neural networks. Moreover, we demonstrate that by more
fine-grained second-order interaction modeling with attention network, the
performance of our DeepICF method can be further improved.

通过使用非线性神经网络来建模更高阶级别的电影推荐系统中交互产品之间的关系并使用注意力网络来建模更精细的第二阶交互，可以有效地提高推荐质量。

基于深度项目的协同过滤进行 Top-N 推荐

Deep Item-based Collaborative Filtering for Top-N Recommendation

As one of major challenges, cold-start problem plagues nearly all recommender
systems. In particular, new items will be overlooked, impeding the development
of new products online. Given limited resources, how to utilize the knowledge
of recommender systems and design efficient marketing strategy for new items is
extremely important. In this paper, we convert this ticklish issue into a clear
mathematical problem based on a bipartite network representation. Under the
most widely used algorithm in real e-commerce recommender systems, so-called
the item-based collaborative filtering, we show that to simply push new items
to active users is not a good strategy. To our surprise, experiments on real
recommender systems indicate that to connect new items with some less active
users will statistically yield better performance, namely these new items will
have more chance to appear in other users' recommendation lists. Further
analysis suggests that the disassortative nature of recommender systems
contributes to such observation. In a word, getting in-depth understanding on
recommender systems could pave the way for the owners to popularize their
cold-start products with low costs.

通过使用二分网络表示法，本文针对冷启动问题，旨在探讨在推荐系统中如何设计高效的营销策略，并通过实验发现，将新商品与一些不太活跃的用户联系起来比简单地将新商品推送给活跃用户更具效果。