The Cognitive Type Project is focused on developing computational tools to
enable the design of typefaces with varying cognitive properties. This
initiative aims to empower typographers to craft fonts that enhance
click-through rates for online ads, improve reading levels in children's books,
enable dyslexics to create personalized type, or provide insights into customer
reactions to textual content in media. A significant challenge in research
related to mapping typography to cognition is the creation of thousands of
typefaces with minor variations, a process that is both labor-intensive and
requires the expertise of skilled typographers. Cognitive science research
highlights that the design and form of letters, along with the text's overall
layout, are crucial in determining the ease of reading and other cognitive
properties of type such as perceived beauty and memorability. These factors
affect not only the legibility and clarity of information presentation but also
the likability of a typeface.

认知类型项目致力于开发计算工具，以使得设计字体具有不同的认知特性，以提高在线广告的点击率，改善儿童书籍的阅读水平，允许识字困难者创建个性化字体，并提供关于人们对文本内容反应的见解。