Analysing Online Social Networks (OSN), voluntarily maintained and
automatically exploitable databases of electronic personal information,
promises a wealth of insight into their users' behavior, interest, and
utilization of these currently predominant services on the Internet. To
understand popularity in OSN, we monitored a large sample of profiles from a
highly popular network for three months, and analysed the relation between
profile properties and their impression frequency. Evaluating the data
indicates a strong relation between both the number of accepted contacts and
the diligence of updating contacts versus the frequency of requests for a
profile. Counter intuitively, the overall activity, gender, as well as
participation span of users have no remarkable impact on their profile's
popularity.

本研究分析了在线社交网络中用户行为、利用率等信息，并在高流行度的社交网络平台上对用户档案属性和印象频率之间的关系进行了三个月的监测和分析，结果显示接受联系人的人数和更新联系人信息的勤奋程度与概要请求的频率之间存在较强的关系，但是用户的整体活动、性别和参与时间没有明显的影响。