Knowing where people look and click on visual designs can provide clues about
how the designs are perceived, and where the most important or relevant content
lies. The most important content of a visual design can be used for effective
summarization or to facilitate retrieval from a database. We present automated
models that predict the relative importance of different elements in data
visualizations and graphic designs. Our models are neural networks trained on
human clicks and importance annotations on hundreds of designs. We collected a
new dataset of crowdsourced importance, and analyzed the predictions of our
models with respect to ground truth importance and human eye movements. We
demonstrate how such predictions of importance can be used for automatic design
retargeting and thumbnailing. User studies with hundreds of MTurk participants
validate that, with limited post-processing, our importance-driven applications
are on par with, or outperform, current state-of-the-art methods, including
natural image saliency. We also provide a demonstration of how our importance
predictions can be built into interactive design tools to offer immediate
feedback during the design process.

通过研究人们在视觉设计中看和点击的位置，自动化模型预测数据可视化和图形设计中不同元素的相对重要性，并应用于自动设计重新定位和缩略图生成，并提供交互式设计工具，以提供设计过程中的即时反馈。