This paper delves into the transformative power of Generative AI-driven
storytelling in the realm of marketing. Generative AI, distinct from
traditional machine learning, offers the capability to craft narratives that
resonate with consumers on a deeply personal level. Through real-world examples
from industry leaders like Google, Netflix and Stitch Fix, we elucidate how
this technology shapes marketing strategies, personalizes consumer experiences,
and navigates the challenges it presents. The paper also explores future
directions and recommendations for generative AI-driven storytelling, including
prospective applications such as real-time personalized storytelling, immersive
storytelling experiences, and social media storytelling. By shedding light on
the potential and impact of generative AI-driven storytelling in marketing,
this paper contributes to the understanding of this cutting-edge approach and
its transformative power in the field of marketing.

通过借鉴谷歌、Netflix 和 Stitch Fix 等行业领导者的真实案例，本文研究了生成式人工智能驱动的叙事在营销领域中的转型力量，介绍了这项技术如何塑造营销策略，个性化消费者体验，并探讨了未来的发展方向和建议，包括实时个性化叙事、沉浸式叙事体验和社交媒体叙事，从而揭示了生成式人工智能驱动的叙事在营销领域的潜力和影响。